To be completely honest, my view on public relations was unclear at the start of the semester. In January I had created a blog and had stated that my idea of public relations “is how one interacts with consumers while obtaining exposure for your company or product”. So, has my view changed? Not as much as I thought. I had a vague understanding of what public relations was at the start of the course and it reflects my very vague definition that I have given. Now, that this vague definition has been filled in with the pieces I was once missing, my understanding of what public relations is can be put together to create an even bigger picture. My understanding of what I thought public relations was, was never a wrong answer, it was just missing important aspects of what public relations is all about.
According to the Public Relations Society of America public relations is defined as a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
I was not far off from this definition, but I do admit that I was unaware of what an actual public relations firm was responsible for, and how it differed from advertising. According to Forbes magazine, Robert Wynne wrote “pr agencies, as opposed to advertising agencies, promote companies or individuals via editorial coverage. This is known as “earned” or “free” media — stories appearing on websites, newspapers, magazines and TV programs — as compared to “paid media” or advertisements. Also, the Public Relations Society of America states that public relations agencies are responsible for anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
In regards to Wynnes article, it had also been brought to my attention how important social media was to the public relations world. Olan Ahem writes “social media ensures that a brands message keeps moving, creating brand exposure and grabs the attention of key influencers in its sphere.” I have come to learn that companies around the world are now using Facebook, Twitter and many other ways to get their brand known around the globe.
So, now that my understanding of public relations is not so vague, I can truly understand the world of PR and what is stands for in the world today. Also I have come to learn, with increase in social media linked to brands the chances of brand loyalty goes up, and the chances of success for a brand are higher.
Ahem, Olan. “The importance of Social Media for Brand in the PR World Today.”
Public Relations Institute of Australia. (n.d). Retrieved on April 14, 2014
What is Public Relations? PRSA’s Widely Accepted Definition (n.d.). prsa.org.
Retrieved on April 14, 2014 from http://www.prsa.org/AboutPRSA
Wynne, Robert. “What Do Public Relations Agencies Do?” Forbes Magazine. 1O April. 2013. Web. 15 April 2014